December 23, 2014 by Roe
Album: No Coast
Produced by: Will Yip
Released: July 8, 2014
No Coast literally starts off with a “Bang”, which kind of pulls you in at first note and you know, I’m somewhat embarrassed that I had never really listened to Braid before I got into this album. Now I feel I have to make up for lost time.
My M.O. for listening to an artist I’m unfamiliar with is to usually go through their whole discography, starting with their first release. I have to say nothing really grabbed me whilst doing that – that is, until I got to their latest album. Now, I know that that’s almost sacrilege to say when it comes to diehard Braid fans, but I can’t front. It’s just how I honestly felt about it.
No Coast is so wonderfully refresh and rejuvenating to listen to, which I think is what I really look for in new music – Knock me off my feet. Give me something I didn’t know I needed or wanted, something great I didn’t know existed before this moment. Give it to me recontextualized or somehow successful reinvent the wheel for my apathetic listening ears. No Coast does all this and more.
Melodically, I really like where this album goes. Lyrically, I love the little lines like: “Yeah, you take these dreams and throw them out the window”, “You’re the most elusive, the most incredible. You’re the only thing that’s beautiful that no one understands”, and “Someone please call the police I can’t compete with your damages…I’m gaining nothing! I’m going nowhere! I cannot collect, I cannot collect”. It’s rhythmically compelling and innately catchy, but not in a Pop or Top40 way. It’s spectacularly subtle, not blatantly overstated.